What Are Trade Promotions?

Trade promotions are incentives and marketing activities that are offered by wholesalers and brands to their customers – mainly convenience stores and retailers with the only intention of increasing the sales of the products within those channels and on to consumers. They also work by stimulating retail and distribution channels, so they become proactive about their consumer facing promotional activities.

In the consumer goods space, wholesale distributors and successful brands realize the importance of trade promotions in their B2B commerce activities and then use them to gain an edge. Trade promotions take many forms as they vary between offering markdowns to creative ideas executed in stores.

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